Delivered work December 2024–March 2025
KuberX launch
Acquisition, onboarding, analytics and a business-payment action in one launch.
My role Launch journey, lending analytics, payments and P&L.
The experience
KuberX combined SME payments and lending. My launch remit joined acquisition, onboarding, lending analytics, payment work and P&L, with product, growth and engineering needing a shared view of what happened after a user arrived.
Analytics and onboarding
I introduced MoEngage and app analytics across acquisition and activation. I worked with product and growth on targeted, gamified sign-up events and personalised SME onboarding. Those activities formed part of the same launch programme.
A payment action within KuberX
I also partnered with engineering on Pay via Credit Card, while owning the launch journey and P&L. The capability let SME users make a business payment within the app. Its transaction value is a separate payments measure, not evidence that the acquisition cohort stayed or became profitable.
Reported first-month acquisition results
The launch records report a 45% reduction in CAC and ₹10 lakh acquisition-cost savings in the first month. The two measures may describe overlapping benefit; they are not added together.
The public account does not establish baseline spend, channel mix, the acquired-user definition, retained-user quality or how the savings were calculated. The payment feature’s first-week transaction value is discussed separately in its companion note.
Sources & technical detail
Original artifacts, detailed tables and source notes.